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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Positive Developments for IP Protection in China
IP Protection in China is improving, but there are still a number of areas many foreign brands can improve
Rolls-Royce’s China Lesson About Engaging the Wrong Brand Endorsers
Rolls-Royce's choice of brand endorser has cheapened the brand according to many owners
Accessible Data For Chinese Marketing Decisions
The best performing brands in China all have an uncompromising use of data to steer opportunity analysis, marketing and NPD decisions.
Localising Beyond China's Gen-Zers and Millennials
Success in China needs localisation, but not a general China-wide strategy, rather a targeted multi-variable approach
Keeping Up With China's Evolving Customer Journeys
An omni-channel approach, adapting data-led insights and optimising sales structures are areas foreign brands are falling behind in China
What the Purge of 'Negative Influences' Shaping China's Culture Means for Brands
China has accelerated its purging of influences they don't believe are shaping popular culture well, which will impact brands' strategies
Charity is the New Black for China's Tech Giants
China's tech giants have read the tea leaves from Beijing resulting in pledges of billions to charity, with PDD making the smartest donation
Magnum's Important Chinese Lesson with Ingredients Double Standards
Magnum's brand has grown in China on the back of strong marketing campaigns every summer, yet "double standards" are likely to hit the brand this year
Beijing’s Crackdown on China’s Idol Obsessives
China's fan clubs have become obsessive, and with changing family dynamics are on track to become more so, but Beijing is seeking change
Why Chinese Brands' Strategies are Important to Brands Everywhere
Chinese brands' strategies are markedly different from in the West, and if the success of Shein in the US is anything to go by, we should pay attention
How One Kind Gesture Changed the Fortunes of a Near-Bust Brand in China
Chinese sportswear brand ERKE was on the brink of collapse, but a well timed and executed CSR initiative has turned its fortunes around
The Impact of China’s New Birth Rate-Boosting Regulations on Foreign Brands
China's punitive new regulations around tutoring may have some unexpected consequences from foreign brands in many categories
Why China's Rising Second-Hand Market is Important to all Brands
The drivers behind China's rising second-hand market provide some important trends which brands selling in China should take note of
How Beijing's Tech Crackdown is Impacting Marketing Spend by Consumer Brands
Beijing-driven policy has seen Chinese consumer brands flush with capital, which is largely being allocated to marketing initiatives
The Opportunities & Risks of Marketing With Numbers in China
Numbers and dates are regularly used in Chinese marketing because of their symbolism and sounds, but be careful
Beijing vs. Societal Pressures Discouraging Babies
There are some staggering numbers highlighting the tough life for kids in China, all contributing to lowering fertility rates
Lessons From L'Oréal's Shanghai Concept Store for Creating Engaging Retail Experiences
Here's how and why bricks-and-mortar retail experiences can surpass the experience consumers get shopping on a smartphone
Video: Making Retail Stores Attractive In Times of Covid
Watch a video of L’oreal’s immersive experience store in China