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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Foreign Beauty Brands Are Flying High in China, But That Doesn't Mean It's Easy
Chinese beauty brands are spending more than 2/3s of revenue on marketing, whereas foreign brands are under half that, and holding strong
How KFC Was Too Successful Marketing in China
KFC's marketing success and then threatened boycotts provide valuable insights about marketing in China
The Christmas Spirit is as Alive as Ever in China
Although geopolitical challenges and nationalism are on the rise, the traditionally-foreign holiday of Christmas is as large as ever in China
How Do We Communicate With Teams and Distributors in China?
Recent security concerns with WeChat is likely to see B2B comms change to alternative channels in China
China's Skyrocketing Wealth and the Challenges of Common Prosperity
Beijing's Common Prosperity is impacting the ways brands market in China
Dissecting the Data from 2021 Singles' Day
Singles' Day grew again this year against all odds, with some interesting data indicating why
Top Selling Brands for Singles' Day 2021
Despite the rise of Chinese brands, well-marketed foreign brands remained dominant over Singles' Day 2021 on Alibaba and JD
Accessible Data For Chinese Marketing Decisions
The best performing brands in China all have an uncompromising use of data to steer opportunity analysis, marketing and NPD decisions.
Localising Beyond China's Gen-Zers and Millennials
Success in China needs localisation, but not a general China-wide strategy, rather a targeted multi-variable approach
Keeping Up With China's Evolving Customer Journeys
An omni-channel approach, adapting data-led insights and optimising sales structures are areas foreign brands are falling behind in China
Magnum's Important Chinese Lesson with Ingredients Double Standards
Magnum's brand has grown in China on the back of strong marketing campaigns every summer, yet "double standards" are likely to hit the brand this year
Beijing’s Crackdown on China’s Idol Obsessives
China's fan clubs have become obsessive, and with changing family dynamics are on track to become more so, but Beijing is seeking change
How One Kind Gesture Changed the Fortunes of a Near-Bust Brand in China
Chinese sportswear brand ERKE was on the brink of collapse, but a well timed and executed CSR initiative has turned its fortunes around
The Impact of China’s New Birth Rate-Boosting Regulations on Foreign Brands
China's punitive new regulations around tutoring may have some unexpected consequences from foreign brands in many categories
How Beijing's Tech Crackdown is Impacting Marketing Spend by Consumer Brands
Beijing-driven policy has seen Chinese consumer brands flush with capital, which is largely being allocated to marketing initiatives
The Opportunities & Risks of Marketing With Numbers in China
Numbers and dates are regularly used in Chinese marketing because of their symbolism and sounds, but be careful
Lessons From L'Oréal's Shanghai Concept Store for Creating Engaging Retail Experiences
Here's how and why bricks-and-mortar retail experiences can surpass the experience consumers get shopping on a smartphone
Online Delivery in China is Nothing Short of Gobsmacking!
The 618 mid-year shopping festival is now in full swing and is breaking more records, which seems to happen with every subsequent online shopping festival these days in China. Yet one of the traditionally least-sexy components of ecommerce – delivery – has come to the fore this festival and captured our imagination.