Chinese consumers are showing a higher preference to foreign brands than last year according to a PWC global survey

Elon Musk is looking to develop Twitter/X into a China-style superapp. Looking at the way China’s apps are evolving, he’s got plenty of examples to choose from, which should factor in China marketing strategies

Targeting specific demographics and groups delivers the greatest likelihood of being meaningful and resonating with Chinese consumers

Sales of liquid milk have grown substantially in China since Covid, but foreign brands have missed out on this growth by not adapting to changes in Chinese consumer behaviour and preferences

Virtual livestreaming is now used by tens of thousands of brands in China, helped by significant cost reductions and changes in livestream approaches

AI-generated livestreams are bringing down the cost of livestreaming and offering reliability, certainty and ownership for brands building their own channels. Here are some videos of examples.

China’s coffee market has gone from being dominated by Starbucks, to a host of new brands providing many interesting marketing case studies that are relevant across many categories

Online retail continues to grow at fast rates than brick & mortar in China, but some brands are creating experiences in their physical stores that can’t be matched online

Explore the best of China’s experiential retail incorporating AI, AR and RFID at Sephora’s new Store of the Future in Shanghai

After contracting last year, China’s gamers have hit record numbers this year presenting opportunities for brands to connect with a large target audience at an emotional level

The massive city of Shijiazhuang was known for little other than pollution and heavy industry, but tapping into its rock connections couldn’t have been better timed

Record heat this summer in China, coupled with increased sun awareness has seen sales of sun protection products soar, with foreign brands dominating the market

Beijing is making a lot of noises about a new era of supporting its tech giants, and with good reason

China’s generations have much more pronounced differences than those in the West, and with good reason

The drivers for Chinese students studying abroad have changed since the pandemic, and education providers and other brands should take note

Jump into some leading insights around CBME 2023 from the China Skinny team!

Chinese consumers willingness to spend on premium goods is diverging by subcategory, with some clear trends on what is getting them to spend more

China has long been more convenient than anywhere for consumption, but convenience has taken on other dimensions since the pandemic