Infographic: China's KOL Ecosystem
China KOL evolution
China KOL ecosystem
China KOL landscape
China KOL industry profiles copy
KOLs (Key Opinion Leaders) are big business in China and are commanding a larger share of marketing budgets every year. The infographic below provides some insights into the KOL ecosystem to help you better understand this fragmented, but interconnected channel.Contact China Skinny to learn about how to develop or refine a holistic strategy for China which best capitalises on the KOL opportunities and integrates these with other initiatives.
