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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Top 5 Marketing Lessons from China March 2025
A concise yet holistic summary of March 2025’s key marketing developments in China, highlighting valuable insights and their implications for brands.
Top 5 China marketing lessons from December 2024
A concise summary of last month's key marketing developments in China, highlighting valuable insights and their implications for brands.
Top 5 China marketing lessons from October 2024
China Skinny’s review of key marketing trends and lessons we observed over the month of October 2024.
Chinese “lying flat” lifestyle contributes to the returning allure of cruise travel
As the “lying flat” lifestyle grows among Chinese workers looking to unwind, more urbanites are seeing the allure of cruises return. This stress-free approach to travel fits perfectly with the cruise experience, leading more Chinese to choose cruises as their ideal escape.
Water shoes (溯溪鞋), a trending fashion footwear for outdoor lifestyle in China
Water shoes have become a fashionable choice for outdoor adventures due to their functionality and stylish design. But will they create a trend as widespread as clogs did?
Bandana head scarves have become the trendy outdoor accessory for Chinese young women
This spring and summer, wearing bandana head scarves for outdoor trips has become popular, making them a must-have fashion item for 'dopamine girls.'
Why specialized peer tour groups are taking off with China’s youth
Once the realm of elderly and middle aged, group tours are making a comeback with China's youth, and with good reason
May Day Holiday: Three ways Chinese youth are travelling now
Young Chinese tourists are developing distinct travelling traits as the post-Covid rush ends and they find their travel groove
ITB China: Attracting Chinese Travellers
China Skinny attended the debut of ITB China, the latest B2B trade show specifically for the Chinese Travel Market. Growing on the success of the travel industry’s largest trade show ITB Berlin as well as ITB Singapore, ITB China looked to service growing demand for the world’s most important tourism market with its inaugural year in Shanghai. Below are our takeaways among the Chinese travel market.