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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Top 5 Marketing Lessons from China February 2025
A concise yet holistic summary of February 2025’s key marketing developments in China, highlighting valuable insights and their implications for brands.
Where advertisers invested their budgets in China in 2024
A mixed bag for category and platform advertising last year, but some clear winners are reflected in the advertising spend
Douyin’s digital takeover in China
China's media market is more complex and fragmented than ever. It is also unique. Digital accounts for a much larger share of spend compared to western markets, and Douyin is increasingly taking a larger share of that. But not every brand is maximising its Douyin investment
What did DAPHNE do to bring itself back from the dead?
DAPHNE was a staple fashion item for Chinese ladies born in the 80s and 90s, but failed to adapt to changing market dynamics. A recent strategic shift and refresh has seen the brand rise from the dead
How unashamedly American brands remain the top dogs in China
KFC and McDonalds have successfully navigated China’s competitive market for decades, but McDonald’s most successful and low cost campaigns may be happening now
How the Coronavirus Impacts SMEs looking to Enter China in 2020
Most big and established brands in China have been doing their best to be respectful and connect with Chinese consumers since the coronavirus outbreak. Well-publicised initiatives include thoughtful campaigns and large donations.