With local competitors mastering manufacturing efficiency and aggressive pricing, foreign brands have wrestled with the challenge to remain relevant without succumbing to the price war. Heytea provides some valuable lessons for maintaining premium positioning

Mixue is now the largest fast food chain in the world by stores. It hasn’t got there by following the Western outsourcing model, rather building on a structure that takes advantage of China’s unique infrastructure

As Chinese consumers increasingly prioritize health and wellness, fresh milk and fruit tea brands are stepping up, with HEYTEA standing out prominently. This article explores HEYTEA's health-focused marketing strategies and provides insights for brands looking to cultivate health-oriented perceptions.

As new generations redefine what weddings look like, brands are seizing the moment to connect with young couples seeking authenticity and personalization.

Corn-based coffee and drinks are trending in China, attracting wellness-focused consumers with their creative versatility, health appeal, and nostalgic flavours. Stable supply chains and regional pride further enhance their popularity, turning traditional corn into a modern beverage hit.

In mid-August, HEYTEA announced the launch of the "caffeine traffic light", disclosing the caffeine content of their fresh drinks. This approach helps consumers better manage their daily caffeine intake, raises the competitive standard within the milk tea industry and symbolises the need for personalisation to needs.

You can now book an at-home milk tea service! In Chengdu and Suzhou, some milk tea shops are launching this new service. What is driving the popularity of this new service?

Earlier this month, China's leading chain coffee brand, Luckin, launched a new crossover product called Light Jasmine milk tea. Due to its striking similarities with CHAGEE's signature product, bóyájuéxián, many netizens believe Luckin is essentially "replicating" it.

This summer, the combination of mint and chocolate has become a trending flavour in China following its popularity in other countries. Various brands are introducing mint chocolate-flavoured products in drinks, ice cream, bakery and cakes.

Thai milk tea has successfully carved out a niche in China’s ever-evolving milk tea market. Despite its high sugar and milk content, how does it manage to stand out in an increasingly health-conscious market? Read on to find out more…

The Chinese-style wellness trend has created new business opportunities by combining traditional Chinese medicine with milk tea, dining, offline fairs, and AI. There are also suggestions for brands’ marketing you can’t miss…

As oat milk’s popularity fades in China, rice milk appears to be the next cab to fill the plant-based gap, with the familiarity and versatility of rice milk being combined with big health claims

Pricing vs demand for milk tea in China mirrors many other categories, as do strategies to win customers

Milk tea chain CHAGEE has been the first to adopt Shanghai’s health rating system for sugary drinks, and has seen sales increase, with 70% of sales now healthy