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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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China’s birthrate is falling – but demand for their stuff remains healthy
While fewer babies are being born, today’s parents are making more conscious spending decisions - investing in their child’s health, education, and well-being seeing many child-related categories grow
Mother's Day in China - the good, bad & ugly campaigns reflecting societal changes
Mother’s Day ads showed how socially attuned brands are to mums, with some great campaigns but also some woefully inappropriate
Opportunities & trends in the Year of the Dragon
China’s Year of the Dragon is its most auspicious and 2024’s zodiac brings many new trends and opportunities for brands
China’s infant and child nutrition market confirms the appeal of foreign brands for new parents
Despite China’s falling birth rates, almost 10 million babies were born in China last year, with many parents favouring foreign health supplements over domestic