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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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How brands are tapping into Paris Olympic Games
The opening ceremony of the Paris Olympics, along with other parts of the Games, hasn’t been without controversy, but Chinese brands like Yili, HEYTEA and Kuaishou have capitalized on the interest of the spectacle to launch impressive marketing campaigns.
Yili Dairy and Haidilao create a milky hot pot
Dairy giant Yili has added milk to Haidilao's hotpot broth